Well, it’s true.
The Baby Boomer generation, and their offspring, have begun to realize that they won’t live forever after all — and as a result, they are very interested in adopting a healthier lifestyle.
An important part of lifestyle choices in the beverages we drink. Why? Simple — beverages account for about 40% of all the sugar we ingest each day in the USA — more sugar than from any other source in our diet.
An interesting article on this topic is in the current issue of DAIRY FOODS magazine. The author examines some of the trends in beverages that are ocurring today, and it is pretty good reading. Feel free to take a look:
http://www.dairyfoods.com/articles/88471-baby-boomers-want-better-beverages
Good reading!
Cheers.
